For every dollar spent on email marketing, the average return is $36. No other channel comes close. The problem isn't knowing it works — it's building an effective email system.
Get Your Free Email Marketing Audit →The typical small business email strategy: collect emails through a website form, send a blast whenever there's something to promote, watch open rates decline, and eventually stop because "email doesn't work for us."
Email does work. What doesn't work is batch-and-blast with no segmentation, no personalization, no automation, and no strategy. Your subscribers aren't all the same — a first-time visitor needs different messaging than a repeat customer.
Sending everyone the same email at the same time isn't email marketing. It's spam with permission.
Email marketing automation delivers the strongest returns for e-commerce businesses, service businesses with repeat customers, professional firms nurturing long sales cycles, and any business with a customer list that isn't being actively marketed to.
The best part? Once your automations are built, they run continuously. Every new lead gets the right messages at the right time, automatically converting a percentage into customers without any ongoing effort.
You're sitting on a goldmine of customer data. Let's put it to work.
Get Your Free Email Marketing Audit →