One bad review doesn't ruin a business. But zero strategy for managing your online reputation absolutely can. 93% of consumers say online reviews influence their purchasing decisions.
Get Your Free Reputation Audit →Most small business owners check their reviews occasionally, feel good when they see a nice one, feel terrible when they see a bad one, and don't have a system for either.
Meanwhile, a competitor down the street with 200 four-star reviews is getting chosen over you and your 15 five-star reviews — because volume matters almost as much as rating.
Google's own data shows that businesses need a minimum of 40 reviews before consumers consider the star rating reliable. Below that threshold, many potential customers skip right past you. And reviews older than three months start losing their influence.
Every customer-facing business benefits from reputation management, but it's particularly critical for businesses in competitive local markets, service businesses where trust is paramount (healthcare, legal, financial, home services), and any business recovering from a period of negative reviews.
Every day without a review strategy is a day your competitors are pulling ahead. Let's fix that.
Get Your Free Reputation Audit →